Summer gives generous occasions to slip into a dress

But not all of those occasions are generous with the freedom to let your hair down and show off your beautiful legs to the curious gazes of others. And that’s not exactly a “pity.” There are events...

UNDRESS muses through the lens of analog | Alvydė Pikturnaitė

We came up with an adventure Without any expectations - how long it will last, where it will take us, what it will reveal, what we’ll learn, how it will surprise us, or what anyone will take from i...

UNDRESS FITTING ROOM ETIQUETTE

A button that popped off. A collar smudged with powder. A lipstick mark on the cuff. A pulled thread. A torn slit. The smell of sweat along the seam under the arm. A lingering trace of strong perfu...

THE JOURNEY OF DRESSES TO YOU: roads, crossroads, and detours

Dress, as always, is just perfect! But there is a slight problem with the packaging - used boxes get damaged during transportation and don’t feel pleasant to open and discover a new dress inside...

Jersey is back - because we missed it.

Jersey is back: just as sweet, comfortably structured, and perfectly form-hugging. We missed it – physically, for that feeling (!), and emotionally – the kind of comfort that makes you feel good no...

My seven SS25 collection favourites

My seven favourites. I write dresses first. In my mind — like short stories or the anticipation of an adventure. And then, I grow impatient myself, eager to discover where the climax lies, what ...

The Beginning of UNDRESS

#undressmystory She undressed and climbed into my bed. My first baby, my business, and my love – my UNDRESS – was born in bed. It was the first of July, a full moon night. I couldn’t sleep. I tos...

Ten years of UNDRESS. In other words – a decade. Our first two-digit number. An anniversary.

Ten years of UNDRESS. In other words – a decade. Our first two-digit number. An anniversary. On April 1st, it was exactly TEN YEARS since the moment the very first UNDRESS collection saw the light ...

The Worst-Sellers Parade: Why Do Worst-Sellers Become Best-Sellers?

Sometimes, I feel a little like Pauline Einstein. You may have heard this story before, but it’s worth repeating—because it’s simply brilliant. When Albert Einstein was in primary school, his teach...

Sales are a circus, but I want a spectacle

The circus is coming!People wait all year for Black Fridays, seasonal sales, and prices that drop “below the floorboards.” And when they finally arrive, I get that feeling— like the circus has roll...