Jersey is back - because we missed it.

Jersey is back: just as sweet, comfortably structured, and perfectly form-hugging. We missed it – physically, for that feeling (!), and emotionally – the kind of comfort that makes you feel good no...

My seven SS25 collection favourites

My seven favourites. I write dresses first. In my mind — like short stories or the anticipation of an adventure. And then, I grow impatient myself, eager to discover where the climax lies, what ...

The Beginning of UNDRESS

#undressmystory She undressed and climbed into my bed. My first baby, my business, and my love – my UNDRESS – was born in bed. It was the first of July, a full moon night. I couldn’t sleep. I tos...

Ten years of UNDRESS. In other words – a decade. Our first two-digit number. An anniversary.

Ten years of UNDRESS. In other words – a decade. Our first two-digit number. An anniversary. On April 1st, it was exactly TEN YEARS since the moment the very first UNDRESS collection saw the light ...

The Worst-Sellers Parade: Why Do Worst-Sellers Become Best-Sellers?

Sometimes, I feel a little like Pauline Einstein. You may have heard this story before, but it’s worth repeating—because it’s simply brilliant. When Albert Einstein was in primary school, his teach...

Sales are a circus, but I want a spectacle

The circus is coming!People wait all year for Black Fridays, seasonal sales, and prices that drop “below the floorboards.” And when they finally arrive, I get that feeling— like the circus has roll...

Pre-order Your Dream Dress — Because Some Things Are Worth the Wait

Ever fallen in love with a dress, only to realize it’s completely sold out? Maybe it was a bestseller that vanished in two weeks. Maybe your size is long gone. Or maybe it was from an older collect...

THE EVOLUTION OF THE SHIRT DRESS

ALEXANDRA. AVIA. DIGNA. DORES. ITANA – these are just a few of the names of the shirt dresses I created. Yes, they all have names because anything with a name has a story.And one day, when nothing ...