
Ten years of UNDRESS. In other words – a decade. Our first two-digit number. An anniversary.
Ten years of UNDRESS. In other words – a decade. Our first two-digit number. An anniversary. On April 1st, it was exactly TEN YEARS since the moment the very first UNDRESS collection saw the light ...
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The Worst-Sellers Parade: Why Do Worst-Sellers Become Best-Sellers?
Sometimes, I feel a little like Pauline Einstein. You may have heard this story before, but it’s worth repeating—because it’s simply brilliant. When Albert Einstein was in primary school, his teach...
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Sales are a circus, but I want a spectacle
The circus is coming!People wait all year for Black Fridays, seasonal sales, and prices that drop “below the floorboards.” And when they finally arrive, I get that feeling— like the circus has roll...
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Pre-order Your Dream Dress — Because Some Things Are Worth the Wait
Ever fallen in love with a dress, only to realize it’s completely sold out? Maybe it was a bestseller that vanished in two weeks. Maybe your size is long gone. Or maybe it was from an older collect...
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THE EVOLUTION OF THE SHIRT DRESS
ALEXANDRA. AVIA. DIGNA. DORES. ITANA – these are just a few of the names of the shirt dresses I created. Yes, they all have names because anything with a name has a story.And one day, when nothing ...
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