
UNDRESS FITTING ROOM ETIQUETTE
A button that popped off. A collar smudged with powder. A lipstick mark on the cuff. A pulled thread. A torn slit. The smell of sweat along the seam under the arm. A lingering trace of strong perfume. A long skirt stepped on by shoes. A torn-off strap.
Unfortunately, dresses too can experience acts of rough treatment, damage, intentional or unintentional emotional abuse, disrespect, unmet expectations, and devaluation. Most often, these things happen quietly and unnoticed - behind the curtains of fitting rooms.
We find them and, of course, we are unpleasantly surprised. Then we gently gather them, smooth them out, and take them to hang in the storage room, because UNDRESS is not a shelter where the saddest-looking ones get chosen first. We all want a life in an unwrinkled, untouched dress - still crisp, without the scent of wear, preferably never even tried on - let alone with missing buttons, loose seams, or a lipstick stain...
Currently, there are 100 such stories hanging in the UNDRESS storage room. ONE HUNDRED. Naturally, we will take care of them - clean, sew, iron, restore charm and confidence - but we deeply wish to make sure this doesn't keep happening. Or if it must, then only very rarely and purely by accident.
Each fitting is a date where you might meet your perfect dress - one that will change your mood or even your life. At the UNDRESS boutique, we create a cozy space for such encounters, with the hope that each meeting will be an ethical, empathetic, elegant, and charming experience - a game of touch, trial, conversation, and gentle rejection when needed - protecting both yourself and the garment for a continued story or a new first time.
Each UNDRESS dress is like a daughter to us - one we send to the fitting room like to a first date - with trust, joy, and a wish for success. It truly hurts when she returns scratched.
Often, accidents happen. You take a deep breath - and pop! A tense button shoots off and rolls into the floorboard crack. Yes. But there's always a “but” that occurs when we rush, when it's a full moon, or when our XS suddenly feels more like an S.
So, we created the FITTING ROOM ETIQUETTE. Not as a reproach, but as an expectation - more precisely, as a UNDRESS fitting guide: it’s always safer when you know whether this is a home where shoes come off or stay on.
UNDRESS FITTING ETIQUETTE
Take your time
A slow, attentive acquaintance benefits both you and the dress.
No force
If the zipper is stuck, the button won’t unfasten, or the snap doesn’t open - don’t yank it. Never do anything by force. Help the dress gently - take it off and carefully move the zipper with firm but gentle pressure.
No makeup or scents
If you're wearing makeup or powder, please be aware. We'll offer you a silk head cover to put the dress on. Makeup doesn’t suit dresses the way it suits you. If trying on at home, don’t remove your makeup - that way you both stay safe.
Don’t throw it
Don’t drop the dress on the floor or drape it over a rack. Hang it back on the hanger. After trying it on, place it back carefully. Our strength as women lies in our care for one another.
No outdoor shoes
If putting the dress on from the bottom, take off your shoes - let the street dust stay outside. It won’t make the dress any prettier.
The UNDRESS team thanks you for caring. If you notice you've stained a dress with lipstick or powder, pulled a thread with your nail, loosened a seam, or anything else - please let us know.