My seven SS25 collection favourites
My seven favourites.
I write dresses first. In my mind — like short stories or the anticipation of an adventure. And then, I grow impatient myself, eager to discover where the climax lies, what color the feeling takes on, and what spell the heroine will cast.
The new UNDRESS collection holds forty stories I’ve created myself — stories that give me goosebumps and stir my blood. I’d love to live through every one of them. Still, there are always a few I favor more than others — and I almost always feel powerless to deny it.
So today, I’m confessing my favorites publicly — the ones I’m drawn to without any objective reason. The subjective ones? I think a psychotherapist would have a field day with those… Haha, I’m joking, of course — but then again, why not?
7 favorites — because I like the number seven. Seven continents and seven oceans. Seven wonders of the world. Seven colors of the rainbow. And the 7 loves of Anna, which I seriously tried to enchant: come true, each of you!
GISEL. The moment I say her name, I instinctively straighten my back. This is a dominant dress. A magnet. The evening star, the moon, and the sun. The neckline reminds me of two swan necks entwined — and wearing it, you feel just like that: a swan — graceful and powerful.
HOUDA. Strict but gentle. A gaze that burns, a gesture that chills. She’s a fair-skinned beauty with the power of an atomic bomb.
NIKA. A friend once called this design my “midlife crisis.” “Oh please!” I laughed. “If all crises were this comfy, their managers would be out of work!” NIKA is made for living — for forests, meadows, slow strolls, wild moments with kids, and all the cozy instances in life when you want the identity of a dress with the comfort of a tracksuit.
TASHA. The floral dreamer! She breaks the ice more smoothly than Arctic icebreakers with her subtle charm — and she’s effortlessly comfortable: she doesn’t demand attention but naturally holds it.
NOVA. You could call her a uniform dress — but she’s much more playful, comfy, and charming. The perfect pick when you want to look easy-going but still keep one strong card up your sleeve.
SONORA. The story told by this elegant and regal dress began with the very first UNDRESS piece: THIS MUST BE IT. Through transformation and growth, SONORA became sharp, sculptural, victorious. She holds the power of all Greek goddesses combined.
EDITH. Long-time UNDRESS fans know shirt dresses are part of our identity. The SS25 model EDITH looks commanding — and she is. A streamlined, tailored silhouette gives you the strength to lead yourself and others, but her broad shoulders add a playful retro vibe. You get the feeling this boss might wink at you — and the ice melts away like it was never there.
Yes, I’m a woman who falls in love. With the dresses I create — too. But in ten years of UNDRESS, I’ve learned one key rule for a healthy relationship with things: If you love it — let it go. I wish the best of luck to each of my loves, and many good and beautiful stories to the women who wear the dresses I’ve created.
